The Campaigns & Designs


Client Overview


Campaign, Digital Marketing, Events

Agency: Sarment Wine & Spirits
Art Director: Matthew Lonergan
Producer: Yukie Shaw
Designer: Layfield Design, Charice Chan, Yukie Shaw
Photographer: Arnold Jerocki

To curate each collection, Sarment sommeliers visit some of the world’s most iconic wine regions to conduct a series of rigorous blind tastings in an attempt to discover the region’s lesser known treasures.

Sarment Collections are borne out of a simple, yet selective philosophy. Wines are judged not on price, label or reputation but on quality, style and drinkability.

Luxury Branding, Digital Marketing, Photography

Client: Champagne Henri Giraud
Agency: Sarment Wine & Spirits
Designer & Photographer: Yukie Shaw

Born in the great forest of Argonne of Äy in France, this artisanal champagne is preferred among the world’s top restaurants. From Caesar’s Palace in Las Vegas, to New York, London, Paris and Tokyo, it is lauded by sommeliers and wine professionals around the world. The fine bubbles, salinity and aromatic complexity, make it the true superstar of champagnes.

A series of ongoing brand activities from bespoke gifting, events to marketing campaigns in Singapore.

Hospitality Branding

Client: Dominique Bouchet
Art Director & Designer: Yukie Shaw (Tokyo Mode Addict)

Considered one of France’s greatest chefs, Dominique Bouchet helms one and two Michelin-starred eponymous establishments in France and Japan respectively, among other restaurants.

A brand and logo design project for Dominique Bouchet’s latest venture, Les Trèfles (The Clovers). Named after a river in a rustic village in Cognac where the chef was born, the café–restaurant is slated to open in the summer of 2019 in Nagoya, Japan.

Luxury Packaging

Client: Vacheron Constantin
Agency: Sarment Wine & Spirits
Whisky Brands: Lagavulin, Caol Ila, Oban, Dalwhinnie
Designer: Yukie Shaw

A Vacheron Constantin lifestyle guide, “The Art of Scotch Whisky” for mid-Autumn festival. A gift box of four different Scotch Whiskies in tasting drums sealed with wax and a Glencairn glass. Completed with a mooncake pairing guide by a spirit evangelist from China.

Vacheron Constantin is a Swiss luxury watch manufacturer founded in 1755 and one of the oldest clock manufacturers in the world.

Luxury Packaging

Client: Noel Gifts International
Art Director & Designer: Yukie Shaw (Tokyo Mode Addict)
Director of Photography: Iyaad Salleh
Models: Brandon Teo, Jamie Yee

A series of packaging design and a promotional video for a bespoke gifting concept in Singapore.

Inside each box is selection of handpicked bespoke gift ideas, from bespoke chocolate, custom jewellery, personalised stationary and leather accessories to invitations for a dinner or concert.

Print Publication, Editorial

Art Director & Editor: Yukie Shaw (Tokyo Mode Addict)
Designer: Charice Chan
Illustrator: Abigail Ng
Photographers: Jonathan Liu, Alwin Tan
Models: Yukie Shaw (Tokyo Mode Addict), Reiee K, Vivien Tan

TOKYO MODE is a lookbook magazine introducing Tokyo's style of fashion and living to young women in Singapore. Collaborating with multiple Japanese brands based in Singapore such as Rosebullet Edit Tokyo, JRunway and

Retail Campaign

Client: Capitol Piazza
Agency: Design [kloo]
Art Director: Hinori Kawaguchi
Designer & Illustrator: Yukie Shaw

Where the past meets the present, Capital Piazza is set to be a new landmark civic space for a myriad of events, including red-carpet galas, celebratory fiestas and exclusive product launches through the year.

A retail campaign in autumn-fall, inspired by old Hollywood movie posters and typographic styles.